Small business owners typically expend more resources in digital marketing efforts than their counterparts in big companies. That’s because they usually have to do everything themselves, from managing social media accounts to hiring web designers. That’s why it is essential to start out with a plan to accomplish what you need to do as simply and cost-effectively as possible. That way, you can get back to focusing what makes your company thrive. Here are a few steps you can take as you get started in your online marketing efforts to ensure continued success.
Choose the best keywords.
Keywords allow people to find your business easily, so make sure you are using them effectively. Usually, you’ll want to include several multi-word phrases, or keywords, that will be used by search engines to sort through relevant results. They should be specific to your business but broad enough that users will search for them. You can also use tools like Google AdWords to help your site appear more prominently in search results.
Create your own content.
Content marketing is here for the long haul, and for good reason. Businesses that generate useful content establish themselves as thought leaders in their respective industries, creating increased trust among consumers. Blogs, newsletters, and even podcasts are a few examples of content that is easy and inexpensive to make no matter the size of your business.
If you’ve set up effective landing pages, that means people can enter their email addresses to subscribe to your site and get updates. Be sure to send an automatic thank-you email and keep subscribers in the loop with coupons, contests, and more. Remember: out of sight, out of mind. Stay at the forefront of your subscribers’ minds via their email inboxes or Facebook newsfeeds with regular updates.
Include calls to action.
Emails and blog posts should all end with a brief reminder—more of a sign-off than a sales pitch—encouraging users to subscribe or otherwise encouraging them to take the next step in the sales funnel (i.e. the steps visitors go through on their way to making a purchase on your website). CTA’s should be clear, eye-catching, and helpful.
Measure your progress.
Especially if you plan on implementing a new marketing strategy, such as creating an Instagram account for your business, for example, you should track your progress every step of the way. Keep track of your conversion rates from month to month, or even week to week. That way, you’ll know what works and what doesn’t going forward. If a strategy isn’t working, don’t hesitate to change course.
Getting started with a marketing strategy is an exciting time for any small business. It means you’re putting yourself out there in the hope of reaching the widest possible audience. But you don’t have to go it alone—contact the online marketing professionals at AMMA Digital Marketing for a free consultation. Just call 800-466-0684 or send us an email to get started.