With the proliferation of new social media outlets, it can be hard to know which ones to incorporate into your marketing efforts. After all, each platform has its own unique set of benefits and challenges, and targets a slightly different group of users. However, if you’re hoping to reach a millennial audience, Snapchat is the app to beat. With its fun, user-friendly interface, Snapchat is a great way to reach customers in the coveted 18-34 demo. This social media site is here to stay, so here’s how to make it work for you.
Get users involved.
Snapchat is great for initiating involvement from subscribers. Putting a project on Snapchat and soliciting help from users is a way to make sure they pay attention to your content—since, after all, Snapchat content vanishes after a short amount of time. Because it is ephemeral, you need to make sure you get the viewer’s full attention when promoting content. That’s where interaction comes into play. Take screenshots and repost snaps from participating fans to keep them feeling like a part of your story. Offer a prize such as a coupon or gift certificate for the best snap story to generate excitement among your fanbase.
Tell your story.
Snapchat is a very creative platform that offers a lot of ways for you to be noticed. For instance, you could create a series of 10-second stories rather than one longer one in order to keep viewers involved. The app is ideally suited for short narratives, so keep that in mind as you craft your story. Snapchat works best if you just have fun with it without necessarily worrying about metrics, which are as yet unavailable for the platform in any very detailed sense, although you can see how many people took screenshots of your snap story. The app is still relatively free of promotional content, so it’s best to treat it like you’re sharing content with friends rather than potential customers. The tone should be free, open, and fun.ng
Broadcast your brand live.
One of the best ways to use Snapchat for business is by letting users share live experiences. Things like grand openings and Q&A sessions can be made accessible for fans on Snapchat in real time. Snaps are authentic and immediate, meaning people feel like they’re getting the inside scoop on your brand when you share them. Plus, you can provide Snapchat-excusive content for followers. That’s what high-profile fashion labels like Michael Kors have been doing to promote new collections among young people. Take advantage of the freedom Snapchat provides to make instant connections, and show off the fun-loving side of your business.
If you’d like to expand your digital marketing reach to include the new users that can be found on Snapchat, contact AMMA Digital Marketing for a free consultation. Just call 800-466-0684 or send us an email to get started. Don’t let a lucrative pool of potential customers pass you by—consider using this exciting new app to reach your target audience.