Launching a website is a huge step forward—now, you have the capability to get out there and make your presence known. But in order to be a success, you have to make sure the people you’re trying to reach can actually find you. Once you’ve ensured that your site is functional and well-designed, it’s time to turn your attention to search engine optimization. Ideally, this process goes hand-in-hand with building your website from the ground up, creating an organic blend of user-focused design and SEO best practices. Here are the first steps you should take on your SEO journey.
Use Meta Descriptions
Meta descriptions, the information that appears under the URL and title in your site’s search engine results, are often the deciding factor in whether or not a user clicks through to your site. Including details and a compelling call to action will encourage anyone who may be on the fence to visit your site. Incorporate keywords, but do so in a way that is not obtrusive in order to help your keyword rankings.
SEO is about more than just having the right keywords; you need to forge connections that will lead to more inbound links to your site, and more traffic. One effective way to do this is to reach out to influencers in your field. Being active on social media platforms will help you to connect with prominent members of your industry and create mutually beneficial partnerships. LinkedIn in particular is a great place to start fostering these important connections.
Pay Attention to Title Tags
Title tags are the text that displays as the website’s title in search results, meaning they are vital to your SEO rankings. They should always include the primary keyword you’re targeting, as well as a brief description of the contents of the page. Tags that are more than 60 characters will be trimmed, so be concise, but include all the relevant information that shows why your site is just what users are searching for.
Build Your Site around Target Keywords
It is much easier to start with keywords in mind than to try to shoehorn them in awkwardly later on. This way, your site is logically constructed and easy to navigate. For instance, if you are an online retailer selling a variety of similar items, have a specific page geared to each type of item and optimized for the relevant primary and secondary keywords. This allows you to create specific, relevant pages for each keyword, rather than including many keywords in a single page, thus increasing your rankings.
In addition, you should ensure that content is rich and engaging rather than “thin” and full of keywords. Long-form content that addresses visitors’ questions is more likely to rank in search results, so bear that in mind as you create web copy and blog content.
SEO is an ongoing process, but starting off on the right foot will ensure that your journey goes smoothly. For help creating an SEO-friendly website from the ground up, get in touch with AMMA Digital Marketing by calling 800-466-0684 or send us an email to get started.