You’ve put countless hours of work into building a successful restaurant and putting delicious food on the table day after day. That’s a valuable story—and one your customers need to hear. Delicious menu items might be what get them in the door, but they’re only part of what patrons show up for. Letting diners in on your unique story will help them feel like they’re contributing to it every time they drop in for dinner, and that connection will keep them coming back again and again. Here are a few digital marketing strategies you can use to make your restaurant’s story memorable and compelling.
You don’t have to write a novel to get your audience’s attention; a few well-crafted sentences can create an emotional connection. Start by creating a short About page on your website if you haven’t already, and focus on simple questions like “who we are” and “what we do.” A short paragraph on your menu is another great place to start experimenting with getting your story out there. Once you feel confident about the direction of your brand storytelling, you can expand into blogging and social media to keep your audience engaged.
Although it helps to look at what similar brands are doing to get an idea of how to proceed, avoid copying your storytelling from others. The more true to yourself you are, the more it will resonate with readers and website visitors. Digital marketing strategies that focus on building authentic, organic connections with customers are more likely to succeed in the long run, so focus on what you’re passionate about. When you make an effort to let readers in on what you love, your audience will follow.
Find Your Voice
One of the trickier parts of branding is working out a voice and tone that work for the brand story you are trying to tell, but there are several ways you can go about this. Try creating a list of words that evoke the idea of your restaurant in your mind, then incorporate them into your storytelling materials. Think about your staff and how they would put their feelings about your business into words. These are some of the ways you can get started approaching brand storytelling. A digital marketing agency specializing in restaurants can help you refine your ideas to achieve the perfect voice to fit your business.
If patrons feel like they have a personal connection to your restaurant, they are much more likely to return. Try using your website to introduce yourself and your staff with brief bios, quotes and photos. Use social media to share candid pictures of your employees at work, and engage with followers on Twitter and Facebook. This creates a feeling of community that makes your restaurant stand out from the pack when diners are deciding between a number of options. Telling your story does more than just get attention for your restaurant—it makes customers care.