As a new year rolls around, it’s the perfect time to evaluate your marketing performance in 2015 and determine what could be improved. Whether you’re looking to increase social media shares, bump up your subscriber numbers, or boost your keyword visibility, now is the time to implement a plan to reach your goals for the year. Here are some emerging digital marketing strategies to adopt in 2016 to help you make the new year your most successful yet.
Online marketing continues to grow at amazing rates. According to recent studies, social media marketing budgets will likely double within the next five years, and nearly half of all companies now pursue content marketing strategies. As email marketing goes, emails with social share buttons increase click-through rates by as much as 158%, and event marketing continues to be a relevant trend, with 67% of B2B marketers noting its effectiveness.
Trends to Watch
Crowd Sourced Content
Collaboration is the name of the game in the upcoming year, and companies are taking advantage of new opportunities to work with their customers at unprecedented rates. Content marketing is essential, as most digital marketers know, but creating content can be labor-intensive and expensive. Letting customers share their own stories is a great way to harness the power of consumer voices, and it removes some of the content-creation burden from marketers. Examples of this kind of content include YouTube videos and blog posts from fans of your brand.
Increasing the online profile is a major objective for any digital marketing campaign, and one of the most efficient ways to do that is through targeting influencers. Influencers are bloggers, YouTubers, social media stars, and others with a wide following online. Marketers pitch their brands to these influencers in the hopes of reaching wider audiences with their online marketing efforts, and in turn they get valuable peer-to-peer recommendations. Around 85% of influencers accept compensation for favorable mentions in posts, making this a growing digital marketing sector.
Paid Social Media Advertising
Although social media is free, most platforms are inundated with commercial accounts vying for attention. With that in mind, it is worth looking into paid advertisements on Facebook and other sites to help drive traffic to your site, especially since Facebook has scaled back its organic reach in recent years. Of course, it is vital to monitor your results closely if you intend to start a paid campaign to ensure that you’re getting a good ROI.
The upcoming year is likely to show a significant uptick in the amount of automated digital marketing processes. Sending subscriber emails and making scheduled Twitter and Facebook posts can now be accomplished quickly and easily thanks to automation tools. It’s also easier than ever to track clicks, impressions, and shares so you can keep tabs on exactly how well your digital marketing efforts are performing.
If you’d like to improve your digital marketing strategy going into 2016 and beyond, contact the professionals at AMMA Digital Marketing for a free consultation. Just call 800-466-0684, or send us an email to start the year off right.