Remember the days of scrolling through Geocities sites for one that had that designer handbag or rare comic book you wanted, then wading through a sea of gaudy Flash animation and mismatched fonts to buy it? In those days, shopping on the Internet was more like a virtual rummage sale than a high-end retail experience. Now, to everyone’s relief, online shoppers have more options than ever when it comes to retailers on the web, and it’s no surprise they want websites with a sleek, user-friendly design. Here are what a few lessons that top-rated website designs can teach you about attracting online traffic with great layouts and looks:
Less is More
Users are more inclined to visit websites with a simple, inviting layout. Avoid clutter at all costs—white space is your friend. This will allow you to really showcase what you have to offer and let your product shine through an elegant, uncomplicated website design. Having a site that looks too “busy” may make visitors to your site feel overwhelmed, so minimalism is the way to go. A few well-chosen options for viewers to look at will be much more effective than a wall of haphazard text and images.
Stay up to Date
If your website hasn’t changed since the Bush years, it might be time to think about an upgrade. It’s a general rule that web designs should be updated every 5 years to keep things fresh. With more and more potential customers viewing websites on mobile devices, it’s more important than ever to make sure your brand stays ahead of the pack. A well designed website will look great no matter what device is used to view it.
Adopt a Visitor’s Perspective
Ask yourself what some of your favorite websites are to visit. What do they look like? Chances are, they have a simple, easy-to-use design. For example, readers of English tend to scan from left to right, so keep that in mind when putting your site together. Successful sites make visitors want to keep coming back with a logical layout and an eye-catching (but not eye-gouging) design. Approaching your web design with the mindset of a first-time visitor will help you see your site with fresh eyes.
Remember the Endgame
Always keep your goals in mind when considering a new web design. What aspects of your site do you want to emphasize? If you are an online retailer, for example, it’s a good idea to surround your products and descriptions with lots of attractive blank space, and leave out the inessentials. Of course, you also should make it as easy as possible for shoppers to browse your products and make a purchase. Don’t make potential customers jump through hoops—keep it simple and users will thank you.
Whether your site needs a quick tune-up or a total overhaul, you can contact the experts at AMMA Marketing to help with every aspect of your site design. Converting visitors to customers is what we do best, so give us a call at 800-466-0684, or send us an email to set up a free consultation today.