If you spend a lot of time promoting your business online, it can feel like a lot of your effort is spent chasing the next hot marketing trends, only to find that every other company is doing the same. Sometimes it pays to set yourself apart rather than conforming to the flash in the pan digital marketing trends that your competitors are flocking to follow. With that in mind, here are a few unique ways to get attention without falling into step with every other digital marketing campaign.
Thank Your Customers
Many digital marketing efforts focus on attracting new leads and expanding the customer base to reach as many new people as possible. Instead, why not try building stronger relationships with the customers you have? Sending out coupons, promo codes, and free gifts to past customers and email subscribers lets them know you appreciate their business, and makes them more likely to buy from you in the future.
Make Your Ads Memorable
Most people tune out promotional material, especially if it’s presented in a conventional way. That’s why you should put yourself in your customer’s shoes when designing ads. What do you get out of them? What makes them unique? Keep your target audience in mind when creating content and promotional materials so you can speak to their desires effectively.
Affiliate Marketing Is Your Friend
The great thing about affiliate marketing and referral programs is that there are no upfront costs—you only have to pay when you acquire customers. If you’re a small company working within budgetary constraints, it pays to build valuable relationships with a referral program and give back to the people that have helped you succeed. Referral Saasquatch is a company that helps businesses easily create referral programs if you want to get started quickly.
Internet users want opportunities to interact, especially if they access the Web on their smartphones. Always include social share buttons with your content, and present content in ways that encourage engagement. For example, instead of a blog article, you could try creating a quiz or sharing a fun infographic to get readers’ attention. Starting contests and hosting Twitter Q&A sessions are some other great ways to interact with your customers.
Play to Your Audience
This seems like a no-brainer, but it can be easy to forget. If you have mostly young female customers, chances are they spend a lot of time on Instagram. Think about what appeals to them and start from there when creating content. Follow the trends they are interested in and incorporate those into your marketing efforts to connect meaningfully with your audience.
Whether you’re just starting out in the world on online marketing or looking to overhaul your branding efforts, the experts at AMMA Digital Marketing can provide a personalized strategy that works for you. Just call 800-466-0684, or send us an email for a free consultation today. Don’t get lost in the crowd—start standing out so your business can shine.