If you operate a small to medium-sized dental practice, you know that bringing in new patients is key to maintaining your success. With so much competition, you might have determined that you need professional marketing to help you break through the noise and reach your audience. However, partnering with an agency does not always guarantee results. Traditional marketing can be hit-and-miss, with an uncertain return on your initial investment. That’s why it makes sense to find a marketing agency that offers Pay Per Lead marketing. Here’s how PPL can work for you:
How does Pay Per Lead work?
Pay Per Lead is a marketing model in which the clients of an agency only pay for leads that express interest in their services. The client and the agency come to an agreement about how much each lead will cost and how many they should deliver each month. Leads are defined as conversion events such as signing up to receive emails, placing a call, or using your website’s contact form. Your agreement with your digital marketing agency will determine how many leads you should expect each month, which simplifies your marketing budget.
PPL agencies only get paid once they deliver interested visitors who are ready to take the next step. This means they have a much greater incentive to bring leads to your practice.
Why should your practice use PPL?
The most obvious benefit to PPL is that it guarantees results and reduces financial risk. By partnering with a Pay Per Lead agency, you eliminate guesswork and simplify your marketing efforts. Because you only pay for qualified leads, you get a better return on investment than you would from pay-per-click or SEO campaigns, which can take a long time to start delivering results. If your dental practice is struggling to find enough patients, PPL is a proven method of bringing high-quality leads to your site without any financial risk to you.
How do you benefit?
Apart from the cost savings and guaranteed results associated with Pay Per Lead marketing, your practice will also gain valuable insight into the demographics and online habits of your patients. This information allows you to reach new patients more effectively. It also helps you to decide exactly what a qualified lead looks like, which will help you to adjust landing pages and other components of your website that drive conversions. For example, you will learn who is most likely to become a patient based on what queries they enter into your website’s contact form.
How should you get started?
First, calculate how much you are spending per lead with your current marketing arrangement. If you find that leads are prohibitively expensive or you are not getting enough of them, it might be a good idea to switch to PPL. Decide how much you would like to spend on each lead and how many leads you would like to receive each month, then get in touch with a Pay Per Lead agency who can help you reach your goals and guarantee results.